福鲍全

FU BAO QUAN

中国的传统习俗有很多，其中送礼是一种非常重要的礼节形式；

早在春秋时期，就崇尚这种礼仪，几千年来，已经形成一种独特的文化。

随着时间的推移，作为这种文化的物质核心；礼品也在日新月异的变化。

甲方找到我们急需打造一款具有品牌传导性强，易记忆，品质高，内涵深刻，且包装精美的订制化礼品。

据福建当地的坊间相传：佛跳墙，原音是“福寿全”当地闽语发音，旁人听为“佛跳墙”故此得名。

闽系产品中的鲍鱼又是当地的特有的优质食材。

可谓 产品中的强标签，团队在前期做策划方案定位的时候，将此典故与强标签属性相结合，诸命名为“福鲍全”。同时表达了“福报双全“的美好意喻。

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There were many traditional customs in China, and giving gifts was a very important form of etiquette;

He had long worshiped this kind of etiquette in the spring and Autumn period. For thousands of years, it had formed a unique culture.
As time went by, as the core of this kind of culture; Gifts were also changing day by day.
Party A found that we were in urgent need of a customized gift with strong brand, good memory, high quality, profound content and exquisite packaging.

According to local rumors in Fujian Province, Buddha jumped over the wall. The original sound was "blessed birthday", a local accent. 

Others heard that it was "Buddha jumped over the wall", so they got the name. Moreover, the abalones in the products of the Department of the M country were the local high-quality food materials. 

It could be said that there was a strong label on the product. When the team made the plan in the early stage, 

they combined this book with the property of the strong label and named it "Arnold.". At the same time, he expressed his happiness.