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品牌建设

Brand Building



SERVICE SCOPE




LOGO标志设计


我们拥有十几年积累收集的各国标识数据库;维多曼知道怎样根据品牌策略帮客户进行选择:品牌适合什么样的标志?为什么要这种字体、色彩……而不只是画个图形而已。所以,维多曼首先的价值是用品牌策略与视野在进行品牌的设计。



We have more than ten years of accumulated collection of national identity database; Vidoman knows how to help customers make choices based on brand strategy: what kind of logo does the brand fit? Why this font, this color... Instead of just drawing a picture. Therefore, the first value of vedoman is to use brand strategy and vision in brand design.


                                                                                                                                                                                                                           




CIS企业形象识别系统


CIS是Corporate Identity System的缩写,意思是企业形象识别系统。ci系统是由vi(视觉识别visual identity)、mi(理念识别mind identity)、bi(行为识别behavior identity)三方面组成。成功的bi与vi就是将企业的独特精神精彩而准确地表达出来。



CIS is the abbreviation of Corporate Identity System, which means Corporate image recognition System. Ci system is composed of  vi   (visual identity), mi (mind identity) and bi (behavior identity). Successful bi and vi is the unique spirit of the enterprise wonderful and accurate expression.


                                                                                                                                                                                                                           




VIS视觉识别系统


VI全称Visual Identity System, 即企业VI视觉识别设计,VI作为企业品牌融合市场的关键手段,其作用愈来愈不可小视,面对大量繁杂的信息市场,企业比以往任何时候都需要统一的、集中的VI设计传播,个性和身份的识别因此显得积聚实效性和由为重要。



Full name VI Visual Identity System, namely the enterprise VI Visual Identity design, VI is a key means of enterprise brand integration market, its function is getting more and more serious, in the face of a large number of multifarious information market, the enterprise than ever need a unified, centralized transmission of VI design, personality and Identity recognition by the appears accumulation of effectiveness and is important.


                                                                                                                                                                                                                           




SI空间导入系统


将品牌策略与VI融入空间视觉,实现品牌终端空间系统拓展的可快速复制性、规范品牌终端形象的SI系统化管理,对企业形象,连锁加盟有着重要实际的意义。



The brand strategy and VI into the space vision, to achieve the brand terminal space system expansion can be quickly copied, standardize the brand terminal image of SI systematic management, corporate image, franchise has important practical significance.


                                                                                                                                                                                                                           




品牌命名


在了解企业品牌属性基础下,对品牌的优势与理念、愿景以及客户需求分析后,为其命名(中文、英文),点亮品牌,为企业注入鲜活的灵魂。



Based on the understanding of the enterprise brand attributes, the brand advantage and the concept, vision and customer demand analysis, named it (Chinese,English), light up the brand, inject fresh soul for the enterprise.


                                                                                                                                                                                                                           




包装设计


包装设计不仅是设计一款包装,他要完成产品与客户的沟通,在品牌策略的指导下,洞察消费体验,提供创造性包装解决方案。侧重全产品系列包装的识别架构规划,使包装实现体系化,从而体现品牌的整体冲击力,实现消费力。



Packaging design is not only to design a package, it should complete the product and customer communication, under the guidance of brand strategy, insight into consumer experience, provide creative packaging solutions. Focus on the identification of the whole product series of packaging structure planning, so that the packaging system, so as to reflect the overall impact of the brand, to achieve the power of consumption.


                                                                                                                                                                                                                           




宣传册设计


画册是企事业单位最多运用的传统宣传形式,涵盖策划、文案、摄影、翻译、创意、设计、制作、印刷等环节,虽然复杂却具有不可替代性。在形式上有精装、简装、折页、封套等各种常见类型,在创作过程中要注重功能、版式、创意、工艺、校对等众多方面,维多曼集合多年的经验将所有内容完美呈现,化繁为简,为企业谋划。



Picture album is the most commonly used traditional form of publicity in enterprises and public institutions, covering planning, copywriting, photography, translation, creativity, design, production, printing and other links, although complex but irreplaceable. In the form of hardcover, simple, folding, envelope and other common types, in the creative process to pay attention to the function, format, creativity, technology, proofreading and many other aspects, weidoman collection of years of experience will be the perfect presentation of all content, simplified for the enterprise plan.


                                                                                                                                                                                                                           




品牌升级


品牌在长期的市场实践中洗礼检验,为企业前期市场化做出贡献,经过市场检验后,企业品牌二次提升再造,实现品牌市场价值,也是品牌未来发展的趋势。维多曼品牌助力企业,让梦想再度插上翅膀,再创企业辉煌。



The brand has been tested in the long-term market practice and made contributions to the early marketization of the enterprise. After the market test, the enterprise brand will be promoted and rebuilt twice to realize the market value of the brand, which is also the future development trend of the brand. Vidoman brand power enterprise, let the dream to plug in the wings again, create a brilliant enterprise.






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